SeattlesBestLogo(old) 1-01

Seattle's Best Coffee Redesign Concept

For this student packaging project, the assignment was to rebrand one of a set of coffee companies to match a preset redirection of the company's overall goal.

I chose Seattle's Best Coffee and it's redirection towards blue collar workers. I wanted to focus on an approachable logo that gave the impression of a bold, strong coffee. I followed this through with the rest of the design by focusing on the solid, contrasting colors and universal mark.

Programs: Adobe Illustrator







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